Retail Media Journeys powered by Fuse.cx
Retail Media Lifecycle Journeys
Transform your Takealot presence with behaviour-driven campaigns
Peak
High-impact moments
Play
Interactive experiences
Pulse
Always-on touchpoints
Retail Media Journeys powered by Fuse.cx
Transform your Takealot presence with behaviour-driven campaigns
High-impact moments
Interactive experiences
Always-on touchpoints
Three powerful approaches to engage shoppers throughout their journey on Takealot
Create maximum impact with high-visibility moments and premium placements that demand attention.
Best for brand awareness and new launches
Create engaging, interactive experiences that resonate with customers through creative content.
Best for engagement and brand perception
Maintain consistent presence across the customer lifecycle with always-on touchpoints.
Best for consistent presence and conversions
How retail media journeys multiply the value of your existing Takealot spend
Product visibility in search & categories
Homepage & category placements
Keyword bidding & prominence
Purpose: Drive discovery, impressions, and initial consideration
Amplify key moments and deepen engagement
Convert browsers into buyers and buyers into loyalists
Convert more customers with intelligent, always-on touchpoints
Transparent pricing for behaviour-based campaigns across the customer lifecycle
Capture and convert customers before their first purchase
Capture high-intent customers searching for your brand with tailored messaging
Channels: Search Ads, IAM, Landing Pages
Re-engage customers who viewed products but didn't add to cart
Channels: Email, Push, Content Cards
Multi-touch series with escalating incentives to recover abandoned carts
Channels: IAM, Push, Email
Win customers comparing your products with competitors
Channels: IAM, Landing Pages, Email
Context-based messaging triggered by weather conditions
Channels: Push, Email, IAM
Welcome series for new Takealot visitors with progressive profiling
Channels: Email, Content Cards, IAM
Price drops and back-in-stock alerts for saved items
Channels: Push, Email
Buying guides after viewing 5+ products in a category
Channels: Email, Landing Pages
Maximize lifetime value and build loyalty after purchase
Accessory recommendations and care product suggestions
Channels: Email, Content Cards, IAM
Re-engage customers who haven't purchased in 12+ months
Channels: Email, Push
Introduce customers to complementary product categories
Channels: Email, Content Cards
Request reviews 14 days post-delivery with loyalty incentives
Channels: Email, Push, IAM
Triggered reminders for consumable product reorders
Channels: Push, Email
Celebrate purchase anniversaries and tier advancements
Channels: Email, Push, Content Cards
R160,000
5 journeys • Save R25,000
R150,000
5 journeys • Save R25,000
R280,000
10 journeys • Save R70,000
R1.50
Includes all channels • A/B testing • Ongoing performance optimisation • Analytics
Minimum 12-month commitment • Setup fees are once-off • Volume discounts available
Reach customers where they are with personalised, contextual messaging
Real-time mobile alerts with rich media support
Best for: Urgent offers, cart recovery
Rich, detailed communications with dynamic content
Best for: Product education, multi-item showcases
Contextual overlays while browsing Takealot
Best for: Immediate engagement, calculators
Persistent content feed within the app
Best for: Ongoing engagement, loyalty
Dedicated experiences linked from any channel
Best for: Campaign hubs, comparisons
Orchestrated multi-channel experiences
Best for: Complex customer journeys
Transform your Takealot presence with Peak, Play, Pulse
We'll analyse your current performance and identify opportunities across Peak, Play, and Pulse
Receive a tailored plan with recommended campaigns, channels, and investment priorities
Deploy campaigns with ongoing optimisation and transparent performance reporting
Join leading brands already using Peak, Play, Pulse to dominate on Takealot